Hermès
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Hermès International S.A. is a French luxury design house established in 1837. It specializes in leather goods, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. Since the 1950s, its logo has been a depiction of a ducal horse-drawn carriage.
Known for luxury goods, by 2008, Hermès had 14 product divisions that encompassed leather, scarves, ties, men’s and women’s wear, perfume, watches, stationery, footwear, gloves, enamelware, decorative arts, tableware, and jewellery.
Hermès sales compose about 30% leather goods, 15% clothes, 12% scarves, and 43% other wares. The company licenses no products and keeps tight control over the design and manufacture of its vast inventory.
The firm is very attached to its traditional business model and rejects mass production, assembly lines, and mechanization. Hermès’s goods are almost entirely made in France by hand in middle-sized workshops known as Les Ateliers Hermès that emphasise high-quality manufacturing. Indeed, Hermès claims most items are fabricated from beginning to end by only one person, which is supposed to guarantee the quality and uniqueness of its products.
In 2012, Hermès retail outlets changed their policy regarding returns and exchanges of products. Consumers may only exchange items within ten days of purchase and only for another color variant of the original purchase. No other post-purchase exchanges are permitted, and refunds are never offered, regardless of the consumer’s having a receipt.