Jack Daniels is a brand of sour mash Tennessee whiskey that is among the world’s best-selling liquors and is known for its square bottles and black label. Although the product generally meets the regulatory criteria for classification as a straight bourbon, the company disavows this classification and markets it simply as Tennessee whiskey rather than as Tennessee bourbon.
It is produced in Lynchburg, Tennessee by Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Despite being the location of a major operational distillery, Jack Daniel’s home county of Moore is a dry county, so the product is not available for consumption at stores or restaurants within the county, but the distillery does sell commemorative bottles of whiskey.
Jack Daniel’s Black Label is one of the best-selling whiskeys in the world. It is the signature brand that defines Tennessee whiskey and is easily distinguishable from every other whiskey produced today.
Whether drinking it neat, on the rocks, or in a Jack and Coke, Jack Daniel’s Old No. 7 delivers a consistent, quality product that pleases consumers around the world.
Jack Daniel’s is one of the very few Tennessee Whiskies that is charcoal mellowed. Jack Daniel’s has a smooth aroma and flavour of vanilla, toasted oak and caramel translates well to the palate. A true American icon that has become everyone’s favourite.
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